2ndStorm Partners with New Witness Media Inc.
A union of form and function between two companies, NWM and 2ndStorm draw upon each other's strengths to deliver a new standard in Web design. Find Out More »
Transition, Innovation, Distinction
Our scalable, multi-faceted approach to Web site creation and publishing
Transition
A Standards-Based Approach
Whether you are creating your first Web site, or in the middle of redesigning it for the umpteenth time, getting from here to there can be a long haul. 2ndStorm has facilitated dozens of site redesigns, and created several more from scratch. In either scenario employing Web standards has been the cornerstone of every site structure.
What are Web standards? Simply stated, Web standards are a progression of industry best-practices regarding the building of all online media so that content is separated from structure in order to reach the largest possible audience. Change is inevitable in online business, but too often today's online solutions become tomorrow's business headaches. Technological changes such as new browsers and Internet devices should not be the driving force behind a Web site redesign.
Building or redesigning your Web site from a standards-based approach allows your company to devote its future resources to business objectives and customer needs instead of trying to keep pace with industry trends. Tell me more about this »
Innovation
A Focus on Your Users
The Internet has redefined the way consumers choose their products and services. Online users experience a Web site first, and purchase the product or service second. This requires a Web site to be able to engage users, and create a relationship through interaction, in order to make the necessary transition to achieving business objectives such as online sales.
Still, for many businesses, the Internet is the highest contact medium with customers. A company's Web site at any given point in time might need to act as a store front, sales staff or post-sale product support. So a Web site's structure and content should be organized in anticipation of user needs, and delivered in a manner that sets it apart from its competitors.
In a consumer-driven market, 2ndStorm seeks to help you achieve your business goals by ensuring that your users achieve theirs. Tell me more about this »
Distinction
A Standards-Based Approach (Again?)
More than just a mark of identification, an online brand is a perception that users develop through the sum of their interactions with a company's Web media (e.g. Web sites, emails and splash pages). Strong online brands create a positive effect on users, and develop brand loyalty by communicating a clear vision in one distinctive voice.
What are the characteristics of a strong online brand? One that is usable, consistent and accessible, with clear points of differentiation among specific products and services.
2ndStorm approaches online identity and branding through the creation of a scalable, business-specific Web blueprint to ensure that your online presence remains consistent as your business evolves over time. Increased customer loyalty due to a stronger online brand translates to larger market shares, and decreases resources necessary for ongoing marketing efforts. Tell me more about this »