2ndStorm Partners with New Witness Media Inc.
A union of form and function between two companies, NWM and 2ndStorm draw upon each other's strengths to deliver a new standard in Web design. Find Out More »
It's all about the User
User Experience
- Every contact a user has with a Web site creates an impression — either positive or negative.
- People develope their online behavioral patterns based on interactions with many sites designed to do different things.
- Users develop a rapport with sites whose structure they can grasp quickly. This translates to brand loyalty over time.
Customer-Centric Goals
- Define a site's users, and understand their needs.
- Prioritize user goals based on business needs.
- Utilize user goals to define scope of Web site development.
- Evaluate success based on a site's ability to help users meet their online goals.
Otherwise, it's just guesswork!